Led by the Senior Vice President, the office of Enrollment Management is responsible for ensuring that the campus has appropriate enrollment at all levels.
In order to accomplish this, the office coordinates the recruitment and admission of new students, the retention of existing students, and the development of the new programs necessary to serve the needs of students and meet campus enrollment targets.
Enrollment Management is responsible for improving the campus’ graduation rates and other measures of student success.
As a federally designated Hispanic Serving Institution (HSI), the Senior V.P. is also responsible for ensure that ASU is successfully serving the needs of its Hispanic students.
In addition, Enrollment Management oversees the campus’ communication efforts including market research, advertising, social networking initiatives, and the campus website and web design.