Academic Catalog
Bachelor of Arts in Business Administration
With emphases in:
- Advertising
- Business Teacher Education (with secondary teacher licensure)
- General Business
- International Business
- Digital Marketing
- Public Relations
1. Specific Courses Required for this degree
Completion of one of the following emphases:
Advertising Emphasis
Completion of the following required courses:
- BUS 207: Principles of Accounting I (3 hours)
- BUS 304: Principles of Marketing (3 hours)
- BUS 318: Business Statistics (3 hours)
- BUS 335: Consumer Behavior (3 hours)
- BUS 345: Advertising (3 hours)
- BUS 361: Principles of Management (3 TO 4 hours)
- BUS 448: Interactive Marketing (3 hours)
- BUS 454: Market Research & Information (3 hours)
- BUS 460: Marketing Management (3 hours)
- BUS 466: Business Ethics (3 hours)
- ECON 255: Macroeconomics Principles (3 hours)
- AR 202: InDesign (3 hours)
- AR 206: Studio One (3 hours)
- AR 207: Studio Two (3 hours)
- AR 208: Drawing (3 hours)
- AR 281: Beginning Digital Photography (3 hours)
Plus 4 courses of the following:
- AR 301: Typography (3 hours)
- AR 306: Illustrator (3 hours)
- AR 310: Photoshop (3 hours)
- AR 312: Design for the Internet (3 hours)
- AR 381: Intrmdte Digital Photography (3 hours)
- AR 401: Advanced Graphic Design (3 hours)
Plus 9 semester hours from speech and/or journalism and 6 semester hours from business.
Business Teacher Education Emphasis (with Secondary Teacher Licensure)
Completion of the following required courses:
- BUS 103: Introduction to Business (3 hours)
- BUS 120: Bus Computer Applications I (3 hours)
- BUS 207: Principles of Accounting I (3 hours)
- BUS 208: Principles of Accounting II (3 hours)
- BUS 211: Business Law (3 hours)
- BUS 265: Business Communications (3 hours)
- BUS 304: Principles of Marketing (3 hours)
- BUS 313: Meth of Teaching Bus Education (3 hours)
- BUS 320: Bus Computer Applications II (3 hours)
- BUS 323: Computerized Accounting (1 hours)
- BUS 361: Principles of Management (3 TO 4 hours)
- BUS 363: Managerial Finance (3 hours)
- BUS 480: Global Business Strategies (3 hours)
- ECON 255: Macroeconomics Principles (3 hours)
Completion of the secondary teacher licensure requirements.
- Bachelor of Arts with Secondary Education Licensure
Plus completion of one of the following areas of specialization:
- Accounting
- BUS 305: Intermediate Accounting I (4 hours) OR BUS 307: Managerial Cost Accounting I (3 hours)
- Marketing – 6 credits from the following:
-
- BUS 315: Sales and Sales Management (3 hours)
- BUS 335: Consumer Behavior (3 hours)
- BUS 345: Advertising (3 hours)
- BUS 385: Sports Marketing (3 hours)
- BUS 448: Interactive Marketing (3 hours)
- BUS 449: Marketing in the 21st Century (3 hours)
General Business Emphasis
- BUS 103: Introduction to Business (3 hours)
- BUS 120: Bus Computer Applications I (3 hours)
- BUS 207: Principles of Accounting I (3 hours)
- BUS 208: Principles of Accounting II (3 hours)
- BUS 211: Business Law (3 hours)
- BUS 304: Principles of Marketing (3 hours)
- BUS 318: Business Statistics (3 hours)
- BUS 361: Principles of Management (3 TO 4 hours)
- BUS 363: Managerial Finance (3 hours)
- BUS 265: Business Communications (3 hours)
- BUS 430: Production & Operations Mgmt (3 hours)
- BUS 480: Global Business Strategies (3 hours)
- ECON 255: Macroeconomics Principles (3 hours)
- ECON 256: Microeconomics Principles (3 hours)
International Business Emphasis
Business Administration Core (42):
- BUS 103: Introduction to Business (3 hours)
- BUS 120: Bus Computer Applications I (3 hours)
- BUS 207: Principles of Accounting I (3 hours)
- BUS 208: Principles of Accounting II (3 hours)
- BUS 211: Business Law (3 hours)
- BUS 265: Business Communications (3 hours)
- BUS 304: Principles of Marketing (3 hours)
- BUS 318: Business Statistics (3 hours)
- BUS 361: Principles of Management (3 TO 4 hours)
- BUS 363: Managerial Finance (3 hours)
- BUS 430: Production & Operations Mgmt (3 hours)
- BUS 480: Global Business Strategies (3 hours)
- ECON 255: Macroeconomics Principles (3 hours)
- ECON 256: Microeconomics Principles (3 hours)
Completion of the following required courses:
- BUS 335: Consumer Behavior (3 hours)
- BUS 383: Int’l Financial Mgmt (3 hours)
- BUS 425: Systems Analysis (3 hours)
- BUS 498: World Food Distrb/Ag Economics (3 hours)
- BUS 441: International Marketing (3 hours)