Program Goal One:
Ensure that students will be able to demonstrate and apply concept knowledge, critical thinking, and problem solving in the core areas of the business curriculum.
Learning Outcomes:
- Students will demonstrate a broad knowledge of business practices and knowledge in the emphasis area.
- Students will demonstrate intellectual and practical skills, including critical thinking, problem solving, and written communications.
Program Goal Two:
Ensure that students will be able to demonstrate and apply knowledge in their chosen emphasis/emphases.
Learning Outcomes:
- Students will demonstrate a broad knowledge of business practices and knowledge in the emphasis area.
- Students will demonstrate intellectual and practical skills, including critical thinking, problem solving, and written communications.
- Students will demonstrate personal and social responsibility through ethical reasoning.
Program Goal Three:
Ensure that students will be able to demonstrate and apply skills in effective business communication across the curriculum.
Learning Outcomes:
- Students demonstrate integrative and applied learning through synthesis and advanced accomplishment across general and specialized business-related studies.
Program Goal Four:
Prepare students to identify and access employment opportunities, including graduate school opportunities, following graduation.
Program Goal Five:
Ensure that students receive high quality instruction with a curriculum relevant to and current within the local, regional, and global marketplace.
Program Goals & Learning Outcomes for Public Relations Emphasis
Program Goal One:
To Prepare students for a career in media
Learning Outcomes:
- Examine and appraise different media industries.
- Demonstrate competence in a variety of media writing forms and techniques.
- Apply analytical and ethical reasoning to issues pertinent in and to their careers.
- Create written and/or audio materials in campus media.
