Academic Catalog
Bachelor of Arts in Business Administration, Digital Marketing
1. Specific Courses Required for this degree
Digital Marketing Courses
- AR 202: InDesign (3 hours)
- AR 281: Beginning Digital Photography (3 hours)
- AR 310: Photoshop (3 hours)
- AR 401: Advanced Graphic Design (3 hours)
- BUS 265: Business Communications (3 hours)
- BUS 304: Principles of Marketing (3 hours)
- BUS 315: Sales and Sales Management (3 hours)
- BUS 318: Business Statistics (3 hours)
- BUS 335: Consumer Behavior (3 hours)
- BUS 345: Advertising (3 hours)
- BUS 361: Principles of Management (3 hours)
- BUS 448: Interactive Marketing/Social Media (3 hours)
- BUS 454: Marketing Research (3 hours)
- BUS 460: Marketing Management (3 hours)
- BUS 467: Creativity and Innovation (3 hours)
- COMM 230: Media Writing (3 hours)
- COMM 280: Visual Rhetoric (3 hours)
- COMM 285: Digital Media Production (3 hours)
- COMM 293: Media Practicum (3 hours)
Plus 9 hours from the following:
- AR 206: Studio One (3 hours)
- AR 207: Studio Two (3 hours)
- AR 301: Typography (3 hours)
- AR 312: Design for The Internet (3 hours)
- AR 381: Intermediate Digital Photography (3 hours)
- AR 484/485: Advanced Digital Photography (3 hours)
- BUS 381/481: Internship (3 hours)
- BUS 466: Business Ethics (3 hours)
- COMM 255: Fundamentals of Media Communication (3 hours)
- COMM 345: Business of Radio & TV (3 hours)
- COMM 355: PR and Strat Comm (3 hours)
- COMM 365: Digital Filmmaking (3 hours)
Total: 66 Credit Hours
